A disruptive name appealing to affection.
A new and disruptive word, born from the English expression “my boo,” referring to something very important, very special, very precious.
Maboo is a story shaped from a creative and contemporaneous freshness, designing symbols to
create more than jewellery:
amulets filled with meaning.
BRAND DESIGN
FRESHNESS
The uppercase B defies logic in a unique and unexpected detail, but it aligns with the rest of the lowercase letters, as they are all in the same size.
ENCHANTING DETAIL
Impeccable and precise design, valuing every detail like the contrast of the lines, adding movement and character; the semi-serif in the letter a adds another straight line and consolidates identity.
TRUE CONECTION
Lowercase and rounded angles humanise the brand and bring
it closer.
PRIMARY USE OF THE LOGO
Version of the logo in black against light and colourful backgrounds.
For primary and preferential use.
SECONDARY USE OF THE LOGO
Version of the logo against colourful and photographic backgrounds.
For secondary use and when preferential use is not possible.
The logo’s readability is the main point, so, contrast between logo and background must be a priority.
MONOCHROME VERSIONS
Version of the logo in black and white.
Restricted use when the preferential use is not possible.
These are the versions used for watermarks, embossing and special finishes.
MONOCHROME VERSIONS
The safety zone for the logo must be respected.
The half of the B letter is the measure of the safety zone around the logo, when in use with other elements, including other logos.
DOWNSIZING
Consider minimum measures to ensure readability.
MONOGRAM
Maboo’s monogram can be used in smaller pieces like online APPs, as a signature in smaller graphic pieces and as an accessory in packages, cases, etc.
It can also be used as an element of language, gaining more prominence when applied in a larger scale, using one of the colours in the brand’s palette.
PRIMARY USE OF THE MONOGRAM
Version of the monogram in black, against colourful backgrounds.
SECONDARY USE OF THE MONOGRAM
Version of the monogram against colourful and photographic backgrounds.
For secondary use and when preferential use is not possible.
The logo’s readability is the main point, so, contrast between logo and background must be a priority.
MONOCHROME VERSIONS
Version of the monogram in black and white.
For secondary or restricted use, when preferential use is not possible
These are the versions used for watermarks, embossing and special finishes.
SAFETY ZONE
The safety zone for the monogram must be respected.
The half of the B letter is the measure of the safety zone around the monogram, when in use with other elements, including other logos.
DOWNSIZING
Consider minimum measures to ensure readability.
MONOGRAM AND LOGO COMBINED
Our logos can be used to create compositions where we sign the pieces in different ways, depending on the presence we wish the brand to have.
In pieces where there is the need to combine the monogram with the logo, we differentiate them in scale and colour. The monogram functions like an element of language in a larger scale, against the brand’s colour palette, while the logo enters in its primary form, in black.
See above.
WHAT NOT TO DO
Do not skew the logo in any direction.
Do not change the space between the elements.
Do not use the logo in a way that compromises its readability.
Do not use the logo’s outline alone.
Do not tilt the logo.
Do not use colours outside of the brand’s palette or a different colour in one part of the logo.
